Creating PR and media strategies for film releases of all sizes.
Reaching the South Asian movie-going audiences.
Bringing over 20 years of experience on hundreds of films.


South Asian audiences in the US have a long and strong track record of heading out to theaters to see films that appeal to them. Box Office Guru Media specializes in reaching out and connecting with this growing and discerning market. We have created and managed integrated South Asian-targeted marketing campaigns for more than 300 film releases over the past 15 years. We've handled everything from art house darlings to Oscar-winning showstoppers and everything in between. We give the same care and attention to clients with 1 to 3000+ screen openings. Over the years, we have worked with just about every US studio and specialty distributor: Fox, Sony, Paramount, Universal, Disney, Fox Searchlight, Focus, Sony Classics, Relativity, Broad Green, IFC, MGM. Some of our films include Slumdog Millionaire, The Lunchbox, Monsoon Wedding, Lion, the Harold & Kumar films, the Marigold Hotel films, plus numerous Bollywood musicals.


"I've always been fascinated by box office numbers and theater audiences. We know the niche audience of South Asian movie-goers. They have consistently been one of the most reliable movie ticket purchasers in North America and that population is still growing." 
-Gitesh Pandya


March 27, 2022: Box Office Guru Editor Gitesh Pandya joins Yahoo Finance's Rachelle Akuffo to preview the 2022 Oscars and the battle for Academy Awards between major movie studios and streaming platforms.

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