THIS WEEKEND
Two years ago, they teamed up to catch a serial killer in Seven.
Over the Columbus Day weekend, Morgan Freeman and Brad Pitt went head-to-head
at the box office with the moviegoing public handing the victory to Freeman.
Kiss the Girls
retained the top spot with an $11.1M gross, despite reviews that were far
from positive. Off just 16%, the Paramount thriller had the smallest decline
and highest per-screen average ($4,832M) in the top ten. It seemed that
the potent combination of great marketing and the starpower of Freeman
was enough to overcome mostly bad reviews. Let there be no doubts that
Morgan Freeman is a bona fide star and can open and carry a film on his
own. After ten days, Kiss
has collected $28.5M. By comparison, 1995's Seven
grossed $30.8M in its first ten days.
Like
Freeman in Kiss the Girls,
Brad Pitt was trying to prove that he could carry a film by himself with
the epic drama Seven Years in Tibet.
However, the debut for Seven Years
came about a million dollars short of reaching the peak of the box office
mountain and had to settle for second place with $10M. Although a good
performance, it was not as big of a splash as many (including myself) had
expected. The 140 minute running-time reduced the amount of showings per
day at each theater which in turn decreased its potential. However, with
an enlightening per-screen average of $4,765, Seven
Years did show promise and could play
well over the weeks to come. Its long-term success will be the true measure
of the starpower of Pitt. The $10M showing is the weakest opening for a
Brad Pitt film since he was pushed into the world of superstardom in 1994.
The table below shows his track record going into the release of Seven
Years in Tibet:
Title |
Opening Gross |
Total Gross |
Release Date |
|
|
|
|
The
Devil's Own |
$14.3M |
$42.9M |
Mar-97 |
Sleepers |
12.3 |
53.3 |
Oct-96 |
Twelve
Monkeys |
13.8 |
57.1 |
Jan-96 |
Seven |
14.0 |
100.1 |
Sep-95 |
Legends
of the Fall |
14.0 |
66.5 |
Jan-95 |
Rounding
out the top five were a trio of holdovers with a few hundred thousand dollars
separating them. Soul Food
collected a tally of $5.6M, down 33%, in its third helping to finish in
third place. The Fox 2000 family drama saw a more normal dropoff this weekend
whereas last weekend it slid just 25%. With $30.3M gobbled up in its first
17 days, Food
is forcing Hollywood to realize that African-American dramas can really
sell tickets and be highly profitable. Fourth place went to In
& Out with $5.5M, off 29%, bringing
its cume to $48M. The Peacemaker
from DreamWorks nabbed fifth place with $5.2M bringing the rookie's total
thus far to $31.5M. Down 36%, it has been performing the way most action
films do.
Aside
from Seven Years in Tibet,
three other freshman entered the top ten although with mostly poor results.
Disney's Rocket Man
launched to an unstellar $4.5M gross as it tried to capture the family
crowd during a frame when kids pictures were nowhere to be found. Most
Wanted, starring Keenan Ivory Wayans,
was mostly ignored with just $2.8M landing it in ninth place. The last
film starring the late Tupac Shakur, Gang
Related, was dead-on-arrival with just
$2.4M.
Kiss
the Girls surprised me again this weekend
as my projection had it losing 35% when it slid only 16%. Its solid performance
shows that some movies can be review-proof. Seven
Years in Tibet, with a $10M weekend, did
not live up to the $16M I expected. With high awareness, Brad Pitt's face,
and good reviews, I thought a much stronger showing was in the works. Next
weekend's depreciation will be important in determining if this is a hit
or not. Even with normal 30-35% weekly dropoffs, Seven
Years could top out at $40M. However,
with Pitt's huge fan base overseas it should have no problem doubling the
domestic numbers internationally. Visit Chief's
Movie Review Page for a review of Seven
Years. Rocket
Man's $4.5M gross was considerably less
than the $7M I predicted. With no competition for kids, I thought it would
be a default choice, especially with the Disney name, however there is
only so much goofy slapstick humor children can take in a year. Most
Wanted's $2.8M weekend came close to my
$3M projection, while Gang Related's
$2.4M was less than the $4M I forecasted.
Be sure to check in
on Thursday for next weekend's summary which will include the new
releases Devil's Advocate,
I Know What You Did Last Summer,
Playing God, and Boogie
Nights, which was released Sunday on four
screens in New York City.
Overall, the top ten
films grossed $54.3M which was up 7% from last year and up 23% from 1995.
Below are final
studio figures for the weekend. Click on the title to jump to its official
home page:
# |
Title |
Oct 10 - 12 |
Oct 3 - 5 |
% Chg. |
Weeks |
Cumulative |
|
|
|
|
|
|
|
1 |
Kiss
the Girls |
$ 11,122,441 |
$ 13,215,167 |
-15.8 |
2 |
$ 28,541,579 |
2 |
Seven
Years in Tibet |
10,020,378 |
|
|
1 |
10,020,378 |
3 |
Soul
Food |
5,622,362 |
8,358,379 |
-32.7 |
3 |
30,302,742 |
4 |
In
& Out |
5,474,143 |
7,722,423 |
-29.1 |
4 |
47,953,963 |
5 |
The
Peacemaker |
5,208,646 |
8,168,475 |
-36.2 |
3 |
31,480,085 |
6 |
Rocket
Man |
4,472,937 |
|
|
1 |
4,472,937 |
7 |
L.A.
Confidential |
3,665,776 |
4,707,651 |
-22.1 |
4 |
22,976,873 |
8 |
The
Edge |
3,473,422 |
5,014,817 |
-30.7 |
3 |
20,273,227 |
9 |
Most
Wanted |
2,836,490 |
|
|
1 |
2,836,490 |
10 |
Gang
Related |
2,443,237 |
|
|
1 |
3,286,065 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Top
5 |
$ 37,447,970 |
$ 42,479,261 |
-11.8 |
|
|
|
Top
10 |
54,339,832 |
56,621,252 |
-4.0 |
|
|
For a wrapup of the
summer, be sure to check The
Top 30 Films of the Summer 1997 Box Office Season.
This column is updated three times each week
: Thursday (upcoming weekend's summary),
Sunday (post-weekend analysis with
estimates), and Monday night (actuals).
Source : Variety, EDI.
Last Updated : October 13, 1997 at 11:20PM
EST
|