THIS WEEKEND
Business was booming once again at theaters nationwide, as The
Peacemaker led the box office to another
September record. The Clooney/Kidman action picture exploded on the scene
and raced to number one with a $12.3M take. DreamWorks SKG, its studio,
must be delighted with the solid performance and top spot debut since Peacemaker
is the long-awaited first film from the startup studio. After disappointments
in their television, music, and interactive divisions, DreamWorks finally
scored a hit from its motion picture unit. For Clooney, this weekend's
total exceeds the opening weekend performances of his previous films From
Dusk Till Dawn ($10.2M) and One
Fine Day ($6.2M). The marketing for this
film started early and intensified in the final two weeks as the two stars
did what high-priced talent should be doing - lots of press to support
their films.
Despite other heavy-hitters
in the marketplace, The Peacemaker
came away with a strong bow and looks like it will sustain strong business
thoughout October and is likely to reach a final tally of $50-60M. The
$12.3M gross was quite close to my $12M projection. Speaking
on Monday with Jim Tharp, head of distribution for DreamWorks, the opening
gross for The Peacemaker
exceeded the studio's expectations. Given the number of high-grossing films
in the market, he said that it opened very well, that theaters were very
happy with its performance, and that it played strongly with both males
and females over 25. Tharp also believes that it should hold well over
the next weekend and has a good chance of retaining the number one spot
against newcomers Kiss the Girls
and U-Turn.
The
big surprise over the weekend was the robust debut of Soul
Food from Fox 2000. The infant division
of Twentieth Century Fox reported a take of $11.2M for its family drama
which starred Vanessa L. Williams and Vivica A. Fox. Food,
which reportedly cost only $7.5M to make, served up tasty numbers that
will quickly make it into a profitable venture for Fox 2000 and continues
the successful film careers for both actresses. Its per-screen average
of $8,363 was by far the best of any film in the top ten. The strong debut
of Food
bested the opening weekends of Vivica A. Fox's last two films Booty
Call ($6.4M) and Set
It Off ($8.8M). Also, it was the largest
opening weekend for a drama led by a black cast since Waiting
to Exhale which collected $14.1M over
the four-day Christmas weekend in 1995. The total of $11.2M almost doubled
my prediction of $6M.
Paramount's
In & Out,
which was in third place according to Sunday's estimates, edged out Soul
Food for second place when actual figures
were released Monday with $11.23M in its second outing. Out
added screens this weekend and benefited from strong word-of-mouth. The
gross indicates a small decline of 25% from last weekend - exactly as I
predicted. Opening in fourth place was another Fox release - the action
film The Edge
with $7.7M which was much lower than initial estimates. The debut was ok,
but its long-term prospects are not too wild. A final gross of around $25M
is likely. My forecast of a $7M opening was close but a bit below its performance.
For reviews of The Edge
and The Peacemaker,
visit Sujit Chawla's Movie
Review Page.
Rounding out the top
five was The Game,
in its third frame, with a $5M tally - down a hefty 45%. Elsewhere, L.A.
Confidential and The
Full Monty added screens and showed great
legs with declines of just 15% and 9% respectively. Strong reviews and
word-of-mouth will continue to carry these films to higher altitudes in
the coming weeks. Wishmaster
and A Thousand Acres
both plummeted in their second weekends registering dropoffs of 48% and
46% respectively. My predicted dropoffs were 20% for L.A.
Confidential, 50% for Wishmaster,
and 45% for A Thousand Acres.
For a wrapup of the
summer, be sure to check The
Top 30 Films of the Summer 1997 Box Office Season.
Overall, the top ten
films set a new September record by grossing $60.7M which was up 47% from
last year and up 40% from 1995. Below are final
studio figures for the weekend. Click on the title to jump to its official
home page:
# |
Title |
Sep 26 - 28 |
Sep 19 - 21 |
% Chg. |
Weeks |
Cumulative |
|
|
|
|
|
|
|
1 |
The
Peacemaker |
$ 12,311,939 |
|
|
1 |
$ 12,311,939 |
2 |
In
& Out |
11,225,464 |
15,019,821 |
-25.3 |
2 |
30,376,543 |
3 |
Soul
Food |
11,197,897 |
|
|
1 |
11,197,897 |
4 |
The
Edge |
7,733,445 |
|
|
1 |
7,733,445 |
5 |
The
Game |
5,015,321 |
9,032,659 |
-44.5 |
3 |
35,810,100 |
6 |
L.A.
Confidential |
4,422,450 |
5,211,198 |
-15.1 |
2 |
11,574,944 |
7 |
Wishmaster |
3,134,208 |
6,038,516 |
-48.1 |
2 |
10,846,894 |
8 |
The
Full Monty |
2,752,802 |
3,022,096 |
-8.9 |
7 |
13,999,115 |
9 |
A
Thousand Acres |
1,586,562 |
2,931,762 |
-45.9 |
2 |
5,528,882 |
10 |
G.I.
Jane |
1,345,792 |
2,371,778 |
-43.3 |
6 |
44,618,989 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Top
5 |
$ 47,484,066 |
$ 38,233,956 |
24.2 |
|
|
|
Top
10 |
60,725,880 |
49,465,428 |
22.8 |
|
|
This column is updated three times each week
: Thursday (upcoming weekend's summary),
Sunday (post-weekend analysis with
estimates), and Monday night (actuals).
Source : Variety, EDI.
Last Updated : September 29, 1997 at 10:15PM
EST
|